The brief type: From 2009 to 2013, specialist matchmakers JoAnn and Steve Ward hosted VH1’s “Hard fancy.” Throughout six periods, this mother-and-son duo highlighted their ability for encouraging, suggesting, and quite often giving an actuality check to people searching for really love. You should definitely in tv show company, the duo runs Master Matchmakers to assist singles get a hold of a relationship through matchmaking and go out training. Master Matchmakers supplies personalized guidance and vetted matches to singles across the country. These days, the group has also innovated a mobile software labeled as appreciate Lab that authenticates the identity of a stranger prior to going on a romantic date. In all aspects of dating, the Ward family members helps higher truthfulness and confidence.


In 2003, Steve Ward believed he had been on his way to getting a good investment banker. He was 22, only out-of-school, and going to start his job, but first he decided to assist his mommy away together matchmaking company.

JoAnn Ward had a talent for dealing with people, yet not with technologies. She was still making use of processing cabinets, and her son wanted to upgrade their to an on-line database and web site. The guy anticipated it to be an easy job. Next, whenever a prospective customer asked him for a male’s perspective, he conducted his first intake interview and begun to recommend suits.

He came across together with the customer and matched the girl up on an initial go out. She along with her day hit it well and were eventually involved to get married. Steve’s very first introduction ended up being a rousing success, and merely like this he had been hooked.

The next generation matchmaker and CEO at Master Matchmakers, Steve guides folks toward rewarding relationships with honesty and credibility. He’s well-practiced at giving guidance to singles. Alongside his mother, the guy co-authored a novel called “Crash Course in Love.” In every his undertakings, he hopes to improve the online dating experience for singles.

Master Matchmakers conducts face-to-face interviews and criminal record checks to thoroughly analyze consumers before sending them on a date. Certified mentors and certified therapists behave as individual coaches and a dedicated team of regular matchmakers function side-by-side using these coaches assuring scrupulous, hand-selected introductions coupled with tailored guidance from many years of specialist experience.

By using a widely viewed Television program, “Hard admiration,” this small local matchmaker widened into an across the country boutique, providing singles in all 50 states.

“we are taking on panel anywhere from 20 to 40 new customers a month today,” Steve said. “We have now matured into a complete scale solution with the capacity of assisting anybody who labors in love.”

These days, by using innovation to boost the matchmaking lifetime of singles, Steve has pioneered a mobile software also known as Love Lab, that will validate a person’s image, authenticate their identification with a personal information quiz or cellphone lookup, and work a criminal record check at the same time.

“in a day and time of meeting over mobile first when it comes to online dating, we designed prefer Lab to present count on as a site with the whole matchmaking sector,” Steve demonstrated, “however for those searching for a high-touch, personal experience we will continue steadily to provide all of our best-in-class, individual coaching and professional matchmaking services.”

Steve and JoAnn Honed Their Date training through “Tough Love”

Upon signing up for Master Matchmakers, Steve used his business impulse, personal instinct, and style for telling it adore it is showcase all that a matchmaker could be and perform. This is why, he along with his household quickly garnered a lot promotion and interest, culminating in VH1’s reality tv program “Tough appreciate,” which went for six conditions.

From 2009 to 2013, Steve with his mother hosted and created this tv series about singles and couples in several phases of dating and connection crises. They truly are straightforward people that know how to get outcomes.

“Thank you much for guiding myself across the ‘dating quest’ that generated Ryan. We are therefore happy. The guy includes so much to my entire life that I would personally be unable to create by yourself. We never believed in soulmates before, but kid am I a believer today!” — Maya, a Master Matchmakers customer

After season one, Steve respected the helpfulness of a love bootcamp, of hearing from a person who will tell you the truth about your self as well as your relationships. He chose to add a romantic date coaching solution to check and bolster their own matchmaking.

“We wished to provide alternate methods we’re able to include value to an individual’s love life,” he informed you. “We began to develop an application we felt ended up being very unique and personalized, in line with the strategy we were known for: hard love.”

The rise in popularity of the tv screen show and the development of the online world at the time permitted Master Matchmakers to syndicate their own solutions across the country.

Date Coaching, Matching, and Vetting For People in every 50 States

Master Matchmakers has evolved plenty since 2003, when publishing and transferring photos via a personal computer had been monotonous and cumbersome. In those days, it had been a business requirement that matchmakers would not reveal their clients pictures regarding potential time. The customer had to trust their unique specialist examination of appeal and being compatible.

Now technical improvements allow Steve along with his staff to dig more deeply and offer a lot more than just a photo. Down to the final detail, these matchmakers wish to know every little thing so that they can make an informed match. The full bio and background check is actually common functioning means of this exclusive matchmaker.

Delivering customized solution towards the entire country, the Ward family members has the ability to assist a huge selection of qualified singles discover person regarding ambitions.

An egalitarian matchmaker, Steve denies the idea of an antiquated enterprize model where males shell out expensive costs in order to meet ladies who shell out absolutely nothing. Master Matchmakers treats women pretty and pleasantly.

“we appeal to a high-end lady,” Steve mentioned. “I serve ladies who tend to be highly driven, profitable, attractive, informed, and looking to satisfy their own equal or better.”

Date Coaching

In their time mentoring, Steve puts a focus on knowing options and being ready to accept acting on them. The guy promotes self-awareness, maybe not self-consciousness. He discusses moving the paradigm and removing self-imposed obstacles in order that the customer is preparing to satisfy “the only.”

“My coaching gives them the capability to optimize the options that can come their unique method and notice those opportunities,” he revealed. “i am a numbers guy, therefore it is everything about volume and readiness.”

He with his team of educated coaches satisfy face to face to recognize patterns, break poor behaviors, and also make an idea for how to track down, type, and sustain a good union. It’s no wonder their site talks of date mentors as “the blade and shield in your romantic life.”

“Most of the time we just run assisting men and women increase their own heads,” Steve mentioned, “to try to start thinking about the reason why it could operate– maybe not why it won’t operate.”


These matchmakers suggest for your family. Work should organize introductions with suitable and vetted people. Customers consent upon a specific amount of introductions beforehand, together with matchmakers come up with a tailored method supported by decades of experience in the relationship video game.

“we are really tactical about this,” Steve mentioned, “therefore give opinions in the process. We allow the client real useful criticism which they would not get any method.”

Master Matchmakers take their unique time interviewing and having knowing their customers to enable them to make smarter fits. The point, Steve stated matter-of-factly, is to find gone the consumer by pairing them up with a compatible match.

Sometimes this implies providing some information (or a strongly worded real life check) to consumers. The mindset of single is just as important given that character of their day.

Also essential, Steve told united states, is the capacity to communicate realistic expectations. “I’ve learned through the years simply to walk a superb range between giving someone hope and offering someone delusions.”

Background Checks

Before taking on any client, Master Matchmakers thoroughly investigates see your face’s background. This can include anything from social networking profiles to criminal background. The group has a great deal of information at their particular disposal to make sure that almost all their customers are on the up and up.

“By far and out, we have the biggest amount of direct access to regulated data — more than almost every other matchmaker in the nation,” Steve boasted. “we are generally, for several intents and reasons, private investigators.”

Grasp Matchmakers merely signifies men and women after vetting their own back ground. Whoever signals on agrees to these an arrangement. Fostering trust and sincerity, these matchmakers guarantee that their clients are upstanding individuals worth becoming coordinated. This amazing element gives the staff a competitive edge for singles looking some additional security and in-depth analysis.

“we have incorporated plenty of technologies throughout the last number of years,” Steve stated. “enabling you to-do our tasks more effectively and more efficiently than other matchmakers nowadays.”

Love Lab Uses criminal record checks to help keep Daters Safe

Recently, Steve has brought on an ambitious venture, producing an internet dating resource for singles. He is taken the confirmation technologies used by Master Matchmakers and condensed it into a mobile software called enjoy Lab. Today anybody can use the internet to confirm the identification of a romantic date before conference in person.

It is a significant item for singles just who placed themselves at risk by happening a night out together with somebody they don’t really actually know.

“We would like to be an index,” Steve demonstrated, “to make sure that dating users and simply help individuals acquire more worth regarding all those apps and solutions.”

Love Lab uses Master Matchmakers’ vetting processes to bring the current dater some satisfaction. Before going on a date, consumers can login to find out when someone is actually just who they claim become (and what they state they seem like).  This cost-free mobile app premiered in September 2013 possesses already been growing its reach since that time.

“We’re amid an advancement your item,” Steve said. “you want to become an unbiased confirmation solution for your matchmaking market.”

The software lets users self-verify their own identity and check abreast of the identity of somebody else. Quickly it is possible to enter a phone number, current email address, or login name connected with a Love Lab profile to find out if some one you found on the web has already been validated. Everybody else must validate unique details. It is possible to verify your photos, for-instance, by firmly taking and posting an immediate selfie to Love Lab that’s calculated and versus your own profile photos for likeness.

With a thorough and careful confirmation procedure, these online dating innovators aspire to create a product or service that decreases the dishonesty, fraudulence, and risk widespread in online dating.

“I’m not so concerned about producing a ton of money quickly. I’m truly trying to build something that individuals are likely to want to use and advise — and a site that eliminates a rather significant problem.”

The Master Matchmakers group Features a Close-Knit, group Feel

Master Matchmakers is a family-run company. JoAnn Ward will be the chairman, her boy will be the CEO, and her child is the Executive Director of Client Relations. Quite a few of their unique matchmakers and day coaches have already been together with the organization consistently and they are seriously purchased the prosperity of every client.

“We operate Master Matchmakers like a family. We have a really boutique-style approach,” Steve demonstrated, adding, “My mother has actually usually asserted that the thing that technology can’t change is quite individual solution.”

JoAnn has a radiant personality that sets the tone when it comes down to business as a whole. The Ward household is about telling it want it is and assisting individuals when you’re immediate.

“We take an equal share with the obligation in organization,” Steve said, “but she’s a whole lot more taking part in producing the success inside our customer’s resides.”

Not too long ago, Steve has brought a lot more of a step back from customer strive to focus on the development of the Master Matchmakers business and growth of this appreciate Lab program. He allows their mommy make the reins on customer side, the actual fact that they don’t really constantly agree concerning appropriate strategy.

“we disagreements with regards to our consumers on a regular basis in fact,” he said good-naturedly. “When we differ, though, it’s my job to let her win because we made a great deal in the past that she would have last proclaim during the matchmaking company and that I will have final suppose on the entertainment undertakings.”

That arrangement has proven becoming useful to all involved â€” this mother-son staff scales each other out over offer daters personalized support and technological convenience.

Success is assessed by How Pleased the Clients Are

Over many years, Steve has actually observed lots of achievements stories of delighted partners just who found, bonded, and discovered love as a result of Master Matchmakers. Their customer reviews web page is full of reviews from pleased clients.

“let me think 99per cent of the people whom hired myself would do everything once again,” the guy stated, “and I’m proud of that.”

He told united states about some girl who was simply wise and profitable however in demand for some direction in her romantic life. Steve got their on as a client and began coaching this lady as even more open-minded. He matched her with a few solitary dudes but had not located a fantastic match.

To achieve insight into her character, Steve requested her to present your own guide page. The woman reaction amazed him. “She thought comfy adequate to go to an ex who was simply already remarried,” he recalled. “She actually exposed to him and acknowledge that she actually is going through this experience, doing some soul-searching and reflecting on what she could perform differently to satisfy ‘the one.'”

Her ex finished up supplying the lady path back in really love. He recommended she satisfy a buddy of their. The capture was actually this friend stayed in Seattle while she lived-in nyc. But she’d already been coached as open-minded to opportunities, therefore she decided to provide chances. After some winning dates, she ended up transferring to be closer to this guy, who is today her fiancé.

“She gave me this stunning testimonial for meeting this person,” Steve mentioned. “The fact that I could indirectly influence some one with the intention that, also without presenting her to ‘the one,’ she still credits myself — to me, definitely one thing to end up being proud of.”

Master Matchmakers Blends Personal provider With Technology

Instead of becoming an investment banker, Steve Ward has utilized his talents as a businessman, spokesperson, matchmaker, and date advisor to drive Master Matchmakers inside technological age. Their unique freshly designed app, enjoy Lab, may be the next step in offering singles a secure dating environment with total criminal background checks.

“we are capable look into individuals back ground extremely completely — so much more carefully than nearly any additional matchmaker available,” Steve stated. “i have really shrunk that technologies into fancy Lab, but Master Matchmakers nonetheless uses it in regards to our consumers’ reasons too.”

With initial guidance, hand-picked matches, and verified times, Steve looks to corner the marketplace on internet dating from beginning to end.

“our very own focus is actually to be able to supply helpful sources to prospects in entire matchmaking ecosystem,” the guy mentioned. In the event that high praises of his former clients tend to be any indicator, he’s been tremendously successful at this point.